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October 09, 2008

Newsweek: The Pornification of a Generation

Newsweek has a very good article on what they call the "pornification" of an entire generation of youth:

In a market that sells high heels for babies and thongs for tweens, it doesn't take a genius to see that sex, if not porn, has invaded our lives. Whether we welcome it or not, television brings it into our living rooms and the Web brings it into our bedrooms. According to a 2007 study from the University of Alberta, as many as 90 percent of boys and 70 percent of girls aged 13 to 14 have accessed sexually explicit content at least once.

But it isn't just sex that Scott is worried about. He's more interested in how we, as a culture, often mimic the most raunchy, degrading parts of it—many of which, he says, come directly from pornography. In "The Porning of America" (Beacon), which he has written with colleague Carmine Sarracino, a professor of American literature, the duo argue that, through Bratz dolls and beyond, the influence of porn on mainstream culture is affecting our self perceptions and behavior—in everything from fashion to body image to how we conceptualize our sexuality.

The article continues:

The prevalence or porn leaves today's children with a lot of conflicting ideas and misconceptions, says Lyn Mikel Brown, the coauthor of "Packaging Girlhood," about marketers' influence on teen girls. "All this sex gives a misinformed notion of what it means to be grown-up." Studies show that kids who consume this kind of sex in the media inherit more traditional views of gender—boys as dominant, girls as submissive, in the bedroom and beyond. (In a survey of 244 high-school students earlier this year, researchers at the University of Michigan found that those who frequently viewed talk shows and prime-time programs with sexualized content endorsed sexual stereotypes more strongly.) Kids are less likely to know when and how to express themselves sexually—or what behavior crosses the border into sexual harassment. As part of their research, the authors of "Porning" talked to middle-school teachers who told stories of girls sending half-nude pictures to classmates they'd barely met, then strutting around in classrooms in provocative clothing to reveal what's underneath.

The authors of "So Sexy So Soon" (Ballantine), which came out last month, believe that part of the problem for children is that they lack the emotional sophistication to understand the images they see. Last year, the American Psychological Association put out a compelling report that described the sexualization of young girls: a process that entails being stripped of all value except the sexual use to which they might be put. Once they subscribe to that belief, say some psychologists, those girls begin to self-objectify—with consequences ranging from cognitive problems to depression and eating disorders. "It's not as if we get our ideas straight from porn about what a kiss should be or what sex should be," says Sharon Lamb, a psychologist at Saint Michael's College in Burlington, Vt., and a coauthor of the APA report. "But you do see imitation of sex that was once found only in porn. It's a kind of education to kids about what sex is like before they have a real education of it."

This is one of the reasons that we were so appalled by Nationwide Children's Hospital decision to rename their emergency room The Abercrombie & Fitch ER.  Abercrombie has been, and remains, a primary objectifier of children.

The hospital, in partnering with one of the worst corporate offenders, is harming the very people they should be protecting. 

April 18, 2008

Abercrombie and Fitch Emergency Room Update

From the CCFC newsletter:

CCFC's campaign to stop Nationwide Children's Hospital in Columbus, Ohio from renaming the Abercrombie & Fitch Emergency Department and Trauma Center in exchange for a $10 million donation continues to gather momentum.  More than 3,000 of you have sent letters to the hospital and the campaign has generated extensive national media coverage, including stories in the Associated Press and New York Times and all the major cable news networks.  Most importantly, we've heard from several employees at the hospital informing us that our efforts have reinvigorated internal opposition to the renaming. We'll keep you posted as things progress.  In the meantime, if you haven't yet emailed the hospital, you can do so by clicking here.

If you haven't yet supported the campaign please do so. 

Apparently the 3,000 letters haven't reached the hospital's threshold for warranting a response.  CCFC is correct that there are discussions occurring inside of the hospital but there has been little no public statement from the hospital.

March 24, 2008

Sex, Marketing, and Philanthropy Don't Mix

A student of journalism and mass communications chimes in on the ethics related to the Abercrombie & Fitch "gift":

Issue No 1. What should the hospital do, ethically? Name a children's ER for a company that doctors and academics say preys on teens' insecurities to sell T-shirts and jeans? Wouldn't giving them naming rights be an implicit "mass communication" endorsement of a practice that is known to damage teens' psyches? Or is the greater good the $10 million to help sick kids (for a charge, of course) and built that ER right away? Ethically, I believe the hospital should say no to naming rights for A&F, a company that historically has taken an arty but sleazy and misogynistic approach to its marketing and advertising. Ethically, a hospital cannot condone mentally or physically unhealthy practices.

Issue No. 2. Would it be ethical for A&F to back out of the pledge if it doesn't get the naming rights? In my opinion, ethically they must pay up regardless of the outcome. It serves no greater good to back out and the company has a duty to keep its word, even if the deal has changed.
Legally, they probably could back out of the pledge without any retribution. But it would be a public relations disaster if they did. They would appear to be heartless and, well, unethical.

Philanthropy, as Dr. Whitmore pointed out last class, is giving something and expecting nothing in return. I am disturbed by this trend of naming rights masquerading as corporate philanthropy. Good corporate citizens shouldn't expect quid pro quo every time they cut a check. By the way, Nationwide paid $50 million for naming rights to this hospital last year. Maybe $100 can get your name on a bedpan there!

Health Leaders: Abercrombie Backlash

Health Leaders Media weighs in on the Abercrombie & Fitch- Nationwide Children's Hospital alliance:

It's still early to tell, but it does seem as though Abercrombie is taking the brunt of the beating on this one.

A psychiatrist quoted in the advocacy group's press release calls Abercrombie & Fitch a "corporate predator." The form letter that group wants supporters to sign reads, in part: "When it comes to sexualizing children, Abercrombie & Fitch is among the worst corporate offenders. These naming rights will entwine an institution of healing with a company whose advertising is notorious for undermining children's wellbeing and will promote the exploitive Abercrombie brand to children in a hospital setting."

So Abercrombie is predatory and exploitive, but the hospital is an institution of healing. And, after all, no one is asking Children's to give back the $10 million.

So what's the problem?

The problem is that the hospital never had control over Abercrombie's brand. And now it's lost control of its own image and message. The popular press and online chatters are not making the distinction that Abercrombie did not buy naming rights for $10 million, but rather the hospital named the trauma center after the company as a way to honor its generosity, as it does for all of its major donors.

It's a subtle but important distinction that's lost in the din of sensationalism, sex, and protests.

March 21, 2008

Unfortunate Ad Placement

This ad placement was an "accident":
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The same cannot be said about Nationwide Children's Hospital's decision to rename its ER the Abercrombie & Fitch Emergency Department and Trauma Center.

Why would a children's hospital (with a stated mission to care for and protect children) purposely and proactively rename its ER after Abercrombie & Fitch ( a brand built on objectifying and sexualizing children)? Hint.

Let Nationwide Children's Hospital know how you feel about them co-branding with a company that repeatedly sexualizes children- the same children the hospital is supposed to be protecting.


March 14, 2008

Abercrombie and Children's Update

Thanks to everyone who has spoken with us regarding the campaign against renaming the Nationwide Children's Hospital emergency room.

Many people have taken the time to contact the hospital to express their opinions and to spread the word to people who may share our outrage. The campaign has received wide media attention- Susan Linn, the Director of the CCFC,  appeared on Fox News Wednesday night and many newspapers and local TV stations picked up the story.

This has inspired people to talk about some broader issues that are facing our children- and that is a great thing. Regardless of the outcome of this campaign we hope that more people will pay closer attention to what our kids are exposed to daily and will freely express their outrage when the health and safety of our kids are threatened.

Please continue to spread the word and please pray for the leaders of both Abercrombie and Nationwide Children's Hospital so that they may examine their hearts and do what is right for our children.

March 13, 2008

A Brief History of Abercrombie & Fitch

The Campaign for a Commercial Free Childhood (CCFC) has posted an excellent timeline showing low-lights of Abercrombie's marketing practices.

Tell Nationwide Children's Hospital: No naming rights for Abercrombie & Fitch.

March 12, 2008

More Naming Ideas for Nationwide Children's Hospital

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(Original photo before it got corrupted: D'Arcy Norman, Photoshop by Darkwing Duck!)

In addition to this fine Photoshopped image, Consumerist.com offers these future naming suggestions:

  • Budweiser End Zone Birthing Center
  • American Apparel Teenaged Pregnancy Wing
  • Trojan Condoms Teen Prego Department
  • The McDonalds Obesity Clinic
  • The MTV ADD Center
  • Prego Maternity Ward and Family Planning Clinic
  • White Barn Candle Burn Unit

The A&F ER and Trauma Center at first sounded like a bad Saturday Night Live skit.  What is too tasteless for administrators- what crosses that line if Abercrombie doesn't?

Who's in Charge at Nationwide Children's Hospital?

Abercrombie & Fitch and Nationwide Children's Hospital.

How can a children's hospital possibly think this is a good partnership?

Could it be that at least two people with close ties to Abercrombie , Abigail Wexner (spouse of Limited honcho Les Wexner) and Tom Lennox (VP of corporate communications at Abercrombie),  serve on multiple boards at Nationwide Children's Hospital?

Ms. Wexner is the chairman of the hospital's board of directors and the chairman of the hospital's Center for Child and Family Advocacy.  Mr. Lennox is an elected director on the board of Nationwide Children's Hospital Foundation.

This explains a lot about the hospital's poor decision to rename its ER after a company "notorious for undermining children's wellbeing".

Let Nationwide Children's Hospital know that this is an awful idea.

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