Whole Kids Project

Media Intelligence: Embedded Ads

Some subtle, and not-so-subtle, examples of embedded ads:

Abercrombie is up to its old tricks

Abercrombie continues its shameful tradition of sexualizing our youth.

From the American Family Association:

Abercrombie & Fitch (A&F) continues its pattern of pushing pornographic-themed material into mainstream America. Abercrombie & Fitch has just begun offering their "New College" line of T-shirts.

The first A&F T-shirt pictures a young girl opening her blouse - exposing herself. A&F titles the image: "Show the Twins".

The second picture is of a female running nude. A&F titles it: "Female streaking encouraged."

The next Abercrombie & Fitch T-shirt is entitled: "Female Students Wanted for Sexual Research"

Abercrombie & Fitch does not merely sell a popular line of clothing they sell a lifestyle. And because A&F clothing is popular among teens and college kids, the influence of their sex-as-recreation lifestyle is widespread.

The Centers for Disease Control (CDC) and Prevention reports that Sexually transmitted diseases (STDs) remain a major public health challenge in the United States. CDC estimates that approximately 19 million new infections occur each year almost half of them among young people 15 to 24 years of age.

You can see the pictures of the shirts here.  WARNING: They are offensive.