This came to us from our good friend Diahn and the Drug Free Action Alliance:
Drug-Free Action Alliance is joining underage drinking prevention advocates in calling on the teen accessory store chain, Icing by Claire's, to stop selling girl-friendly flasks. The initial report was done by the Chicago Sun Times.
Join Together reports that the flasks are decorated with charms and designed to hold 5 ounces of liquor and are available for $12.50, and one-shot keychain flasks with room for the individual's initials are available for $8.50 each.
The flasks show disclaimers that the product is not meant for minors, and warns that the flasks are designed to carry alcoholic beverages and should not be used for beverages with acidic contents like fruit juices.
Advocates are concerned that Icing by Claire's is encouraging underage drinking by selling flasks, while targeting its products to girls as young as 17. Icing by Claire's is a subsidiary of Claire's, Inc., which operates approximately 3,000 stores throughout the U.S. and Europe.
Alcohol containers should not be considered fashion accessories -- which plays into young women’s increased alcohol consumption.
WHAT YOU CAN DO
You are encouraged
to contact Claire's corporate offices and voice your concern at these
harmful marketing practices. You can contact them by visiting their
Website by clicking
here or by contacting them by E-mail at firstname.lastname@example.org.
Please share this with your friends and contact Claire's and let them know that this type of irresponsible, predatory, marketing to our kids is unacceptable.