FTC Falls Short in Protecting Kids From Junk Food Marketers

Michele Simon has a thoughtful post on the FTC and junk food marketers over at the Daily Kos:

Most importantly, the FTC should be calling on the food industry to stop marketing to children, period. If a child under the age of 8 does not have the cognitive capacity to understand that she is being targeted commercially, then how can any marketing to young children be ethical? Even older kids, while they can understand "persuasive intent," are still unable to resist the power of marketing. It's entirely possible that the FTC recommendations, if followed, could result in more, not less food marketing to kids. The agency is essentially encouraging the nation's most aggressive food marketers to keep it up, as long as it's for the "right" foods, however that gets defined.

Kids should not be taught to eat carrots and oranges because SpongeBob or even Elmo says so. Rather, they should eat when they are hungry, just as adults should. We cannot depend on marketers to make kids eat right. If the food industry just stopped targeting kids with billions of dollars worth of sophisticated unhealthy food messages, parents’ jobs would get a whole lot easier.

Hat tip to The Corporate Babysitter!