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August 20, 2008

France Bans TV Shows for Babies

From USA Today:

The council's ruling aims to prevent the development of such programming on French channels. It also orders French cable operators that air foreign channels with programs for babies to broadcast warning messages to parents. The messages will read: "Watching television can slow the development of children under 3, even when it involves channels aimed specifically at them."

The ruling cites health experts as saying that interaction with other people is crucial to early child development.

"Television viewing hurts the development of children under 3 years old and poses a certain number of risks, encouraging passivity, slow language acquisition, over-excitedness, troubles with sleep and concentration as well as dependence on screens," the ruling said.

When BabyFirstTV first aired in the United States in 2006, it escalated an already heated national debate. The American Academy of Pediatrics has said babies should be kept away from television altogether.

Our friends at the Campaign for a Commercial-Free Childhood (CCFC) successfully fought marketing claims made by Baby Einstein and Brainy Baby.  The FTC has yet to respond to the CCFC's letter of complaint against BabyFirstTV.

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